How to Find Your Google Review Link (and Test It)

Your Google review link comes from your Google Business Profile. Sign in with an account that manages the business, open the profile on Google Search or Maps, and look for “Ask for reviews” or “Get more reviews”. Copy the link, then open it in a private browser window to check it shows your review form.

Before you start

Only someone who manages the Business Profile can create the review link. Sign in with the Google Account that owns or manages the profile. If you sign in with a personal account that does not manage the business, you will see the public listing but not the option to share a review link.

While you are in the profile, check that the business name, address and category are right. Customers see them at the top of the review form, and a wrong name or an old address makes people wonder whether they are reviewing the right place.

Google changes button labels from time to time, so the steps below describe what to look for rather than exact words. Google’s own help page on creating a review link or QR code currently describes the path as “Read reviews”, then “Get more reviews”.

On a computer (Google Search)

1. Sign in to Google with the account that manages your business.
2. Search for your business name, or for “my business”. Your profile appears with management tools above or beside it.
3. Look for a button such as “Ask for reviews” or “Read reviews”, then “Get more reviews”.
4. Copy the link that appears. You can also download a review QR code here.

Google says review QR codes can currently only be generated in a computer browser, not on mobile, so use a computer if you want the QR image too.

In the Google Maps app

1. Open Google Maps signed in with the managing account.
2. Open your business profile — look for a “Business” or “Your business” section in the app.
3. Look for an option such as “Get more reviews” or “Share review form”.
4. Use the share option to copy the link.

On a phone browser or the Google app

Search for your business name while signed in with the managing account. The management tools appear above the results. Look for “Ask for reviews” or a similar option, and copy the link it gives you.

Where to look, at a glance

Test the link before you use it

A private window shows the link the way a customer sees it, without your manager account getting in the way.

• iPhone: open Safari, tap the tabs button, choose Private, and paste the link.
• Android: open Chrome, open the menu, choose New Incognito tab, and paste the link.

You should see your business name and the review form, with the star selector. Google may ask you to sign in first — customers must be signed in to a Google Account to leave a review. If you see a map, a search page or a different business, the link is wrong.

Ask someone outside the business to try it on their own phone too. Do not let them post a review: owners, staff and family must not review the business under Google’s policy.

Common mistakes

• Linking the Maps listing instead of the review form. The address of your Google Maps page shows the listing; customers still have to find the review button. Use the review link from the profile tools.
• Copying from a personal account. If the account does not manage the business, there is no review link to copy, and the address bar does not give you one.
• Using a third-party short link. Shortening services can expire, change or add a warning page. Google’s own review link is already short; use it exactly as Google gives it.
• The wrong location. Businesses with several sites have one profile, and one review link, per site.
• A cut-off link. Pasting part of the link, or adding a space, breaks it. Test the copy you actually paste.

Keep a record of your link

Once you have a working link, save it somewhere the team can find it: a shared note, your booking system, the inside cover of the shop’s handbook. You will need it again for receipts, emails, your website and any new review items.

Write down which items carry it, too. If you ever need to change the link, you will know exactly what to replace.

If the link stops working

A review link belongs to one Business Profile. If that profile is removed, merged with another or replaced after a move, an old link may no longer open the right form. If a tested link suddenly shows the wrong page:

1. Check your Business Profile is still live and that you can still manage it.
2. Create the review link again from the profile tools and compare it with the old one.
3. Update everywhere the link appears — messages, receipts, your website — and replace printed items that carry the old link, unless they have the editable-link option.

What to paste at checkout

On the Google review NFC card page, paste the full review link into the review link field before you add the card to your bag, and check it again at checkout. The chip and the QR code open exactly that link. Our Google review NFC card guide explains the four card versions and how a tap works.

If you manage several locations, order separately for each one, each with its own link. When the item arrives, our step-by-step guide to setting up an NFC review card covers testing it on iPhone and Android.

Tradespeople and other mobile businesses can put the same link on every invoice as well; our guide to Google reviews for tradespeople shows how.

When to choose the editable-link option

Without the option, the item opens the link you gave us at checkout, permanently. With the editable-link option, where a product offers it, you can change the link later from a dashboard without buying a new item. It is billed yearly — $12 a year in this store — and the price is shown before you pay.

Choose it if you expect to move premises, set up a new profile or point the card somewhere else later. If your profile is settled, a fixed link has no yearly cost.

Using the link fairly

Share the link with every customer, not only the happy ones, and never offer a reward for a review — Google does not allow incentives, review gating or fake reviews (Google’s policy). Our guide on how to get more Google reviews without breaking the rules shows where to use the link, and our guide to Google’s review policy explains each rule.

Questions

Where is my Google review link?

In your Google Business Profile. Signed in as a manager, open the profile on Google Search or Maps and look for “Ask for reviews” or “Get more reviews”, then copy the link.

Why can’t I see “Get more reviews”?

You are probably signed in with an account that does not manage the business. Sign in with the owner or manager account and try again.

Can I get a review QR code on my phone?

Google says review QR codes can currently only be generated in a computer browser. The link itself can be copied on a phone.

How do I check the link works?

Open it in a private or incognito window. You should see your business’s review form, possibly after a Google sign-in prompt.

Should I shorten my review link?

No. Google’s review link is already short. Third-party short links can expire or change, which would break printed items.

What if my review link changes later?

An item with a fixed link keeps opening the old one. The editable-link option, billed yearly where offered, lets you change it from a dashboard.